We are proud of our audio programs which are exclusively for the housing industry.

  » Selling New Homes: Sales & Marketing Workbook for Million-Dollar Producers.
          This 200-page workbook covers all the key elements of selling new homes.
          $60.00 plus $4.60 postage. Click here to see table of contents.
          Click here to see what readers have to say about the workbook.

Front Cover		Back Cover

» Selling New Homes the Easy Way.

This 149-page book cover 16 easy-to-read chapters that will help improve your sales performance.
$19.95 plus postage.

Click here to see the table of contents.
Click here to see what readers had to say after reading the preview copy.

Audio

Audio $50 ea. Plus postage and handling.
Call us at 860-589-7391 for phone orders or to ask questions.
Your satisfaction is fully guaranteed for 30 days on any training programs ordered.

» Human Relation Skills & Setting up a Model Home - by Jerry Rouleau

Keys to understanding the consumer decision process in the purchase of a new home & creating the right first impression. 85 min. (2 CD’s)
Price: $50

» Setting up a Model Home - by Jerry Rouleau

Improving an existing model, creating the right first impression. Working a Model Home. Model home sales tools and sales aides & how to use them. Analyzing consumer-buying behavior. Utilizing body language, selling the sizzle & selling with enthusiasm. 81 min. (2 CD’s)
Price: $50

» Creating the Desire to Buy - Question Selling & Lead Follow Up - by Jerry Rouleau

Builders spend a lot of money to get leads and referrals. Following up on those customers and properly screening and qualifying them is key. In many case you don’ t need to get more leads, you need to work them more effectively. 42 min. & 75min. (2 CD’s)
Price: $50

» Finance Qualifying and Working with Banks - by Jerry Rouleau

Learn how to establish a house budget and qualify a prospect in five minutes or less. 64 min.
Price: $50

» Overcoming Objections and Closing the Sale by - Jerry Rouleau

Looking to close more sales? This program will show you how to book 1st appointments, recognize buying signals, how to overcome objections and close the sale. 106 min. (2 CD’s)
Price: $50

» Advertising Tips, Creating Activities, Working Home Shows by Jerry Rouleau

Learn how to effectively organize an advertising plan that will increase traffic and generate new leads. This program discusses how to establish a budget, where to advertise and how to create an effective ad. Part 2 Conducting Home Planning Seminars Home planning seminars are an ideal non-threatening be-back for consumers. Learn all the ins and outs of conducting a seminar and how to turn them into sales. 40 min. & 30 min. (2 CD’s)
Price: $50

» Sales & Marketing Tips to Help Builders Sell More Products

This presentation covers over 40 tips on how to effectively display product, low cost methods of creating qualified traffic, productive follow-up systems, sales tips and marketing ideas. Presented by Roger Fiehn & Jerry Rouleau at the 2005 Building Systems Council Showcase, Louisville, KY. 90 minutes
Price: $50

» Finding & Hiring the Right Salespeople - by Margot Larson

What to look for, where to find, and how to attract salespeople that fit your company culture. What Makes a Good Salesperson? Hiring the wrong salesperson could cost you tens of thousands of dollars in missed sales, poor morale, and lost opportunities.  Margot Larson, of Management Alternative, LLC, explains the 5 personality traits common among salespeople, what motivates them to perform, and how to find and choose salespeople that will fit in with your company's culture and present sales staff. 
Price: $50

» What Kind of Leader are You? - by Maureen Blackwell

How to become a better leader by being yourself. What is Your Leadership Style? Maureen Blackwell brings twenty-five years of corporate leadership and training experience as a facilitator, business consultant and personal and executive coach. She is a graduate of The Coaches Training Institute, certified to teach The Enneagram in Business, and is a member of the International Coaches Federation and the International Enneagram Association.

During her 25+ year tenure at IBM, she held management positions in product planning, manufacturing and development, finance, marketing, human resources and training. Maureen provides business consulting services, personal and executive coaching, including support to organizations on strategic planning, culture and change management, leadership development and emotional intelligence.
Price: $50

» Growing Your Business in a Slowing Market - by Scott Stroud

How to adapt to changing markets to stay competitive and profitable. Market Corrections and How They Effect You

It's a buyer's market, and it's likely to last for a while. Changing market conditions require changing strategies and techniques to stay competitive. In this timely presentation, Scott Stroud of J. Rouleau & Associates discusses how to adapt your marketing and selling approach to stay busy - and profitable - in a slowing market.

Scott has nearly 30 years experience in selling and marketing new homes.  As an associate with J. Rouleau & Associates, LLC, a marketing, training and public relations firm specializing in the new home market, he works with builders and home producers in applying proven strategies  to help grow their business.
price: $50

» Screening & Qualifying Leads - by Jerry Rouleau

How to quickly separate lookers from buyers and sell more homes. Where do you spend your time?

Many salespeople never learn the simple steps to qualifying buyers, and so spend too much time making presentations to people who are unable or not ready to buy their product.

In this exciting seminar Jerry Rouleau, founder of J. Rouleau & Associates, LLC, discusses the fundamentals of qualifying leads, the power of asking the right questions in the right way, and developing a 'next step' plan that keeps us focused on selling, not just showing.
price: $50

Woman-Centric Design - by Paul Foresman

How to make sure your homes match the lifestyles of your buyers.

Over 90% of the decision to buy  your home will rest with the woman of the house.  If she's not sold, you don't have a sale.  However, savvy homebuilders are using this to their advantage by incorporating features into their homes that  have special appeal - not just to women, but to active families. 

Convenience is taking its place next to comfort and style as a priority among new home buyers.  In this fascinating and enthusiastic presentation, Paul Foresman discusses what buyers are looking for and how to use design as a selling advantage.
price: $50

Additional Favorites

» The People Process 101 - By Margot Larson

What every small business needs to know about hiring and selecting the best people. This easy to read book includes practices, procedures, checklists, tips and sample forms.
Price: $24.95

» Jump Start Your Life – Margot Larson

Recognizing that you want to make changes in your life is one thing. Figuring out how to go about it is quite another. “Jump Start Your Life” is a true-to-life practical guide to getting more out of your life. If you are looking to reshape and center your life, this book can make a difference.
Price: $10.95

» The Modular Home – Andrew Gianino

The essential guide to building your own modular home. The book is packed with everything you need to know about buying and building a modular home—or a modular addition to your existing home. Paperback: 332 pages
Price: $24.95

» Modular Mansions – Sheri Koones

Take a look into the future of home building with author Sheri Koones as she explores America's fastest-growing method of home construction. In Modular Mansions, Koones profiles twenty-one modular houses in varied styles, ranging from 1,344 to 12,700 square feet, including an Arts & Crafts House on Lake Orange, a canyon view log home, a colonial on the lake, Victorian nostalgia in New England, and more, in locations across the country. Modular homes have become significantly more sophisticated, with beautiful, spacious designs that rival the size and quality of many custom stick-built homes. Modular Mansions showcases this amazing assortment of dream homes that highlight the benefits and details of modular craftsmanship. With the dwindling population of craftsmen, the sophistication of available equipment, and the added desire of so many for faster construction solutions, modular construction is bound to be the future's primary method of homebuilding. Hardcover
Price: $39.95

» On Design – Murray Arnott

Building a Better Log Home by Murray Arnott, Award Winning Log Home Designer Log home design has long been dominated by books about the technique of log construction or the technical aspects of the design process. ON DESIGN helps us reflect on how we actually live in our log homes so we might think better about how we design the spaces we inhabit. A great place for any consumer to start their process... information hard to find all in one place. I think every company should recommend this book to every consumer who is planning to build a custom home. Hardcover
Price: $29.00

» Cookin' for a Cure

Cookin for a Cure Cookbook
Recipes compiled by members of the Log Homes Council of the NAHB. 100% of monies raised from the sales of the cookbook, will go right back out to families in need through the National Cancer Awareness Foundation. All the printing expenses for the cookbook has been supported by private funds and corporate supporters.
Price: $14.50

» The LaDuke Building Project Management System

The LaDuke Building Project Management System is a comprehensive process management tool that will allow you to maintain control of the every aspect of a building project, from planning through completion. By systematically laying out all the information for a project in sequence, you'll be able to plan and instantly view any construction project in its entirety. For additional information and details click here.
Price: $1,295.00