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Smart Strategy Seminar To Grow Your Homebuilding Business
1. Tool Kit Accessories for the Sales Professional. 2. Model Homes - Show and Tell is not Kindergarten Stuff. My model is the Best. So why don’t my customers automatically buy? Brush up on some of the basic model home demonstrating techniques. Learn the psychology of consumer behavior; understand the consumer decision process; utilizing body language; painting pictures; selling the sizzle and selling enthusiasm. 3. Looking for a Good Investment with a Good Return – Try Model Merchandising. Looking to increase traffic? Have consumers stay longer when they visit; Create more be-backs? The answer lies in investing in model merchandising. The return on investment is probably the best you’ll ever get. With a return so high, why is it difficult to get builders to spend the money? 4. Out of site, Out of Mind, Out of Money. Follow-up Skills That Bring Customers Back. Each lead costs you money! You spend a lot of money to get leads and referrals. Following up on those customers and properly screening and qualifying them, is key. In many cases you don’t need to get more leads, you need to work more effectively with the leads you have. Learn the consultive selling approach, keys to good listening, finance qualifying & general questions versus data information questions. 5. Using the Telephone: Who Said Making a Lot of Money was Easy? Hate making phone calls? Bet you didn’t get into this business to be a telemarketer! When customers deal with you, they are dealing with the best, so why don’t customers call us back? Discover some lead follow up techniques and tips that will make your job a little easier. Advantages of telephone follow up, telephone techniques & sample phone follow up questions. 6. Dialing for dollars - Want to be a winner? Are you the talker or the listener? Tired of talking and spending way too much time with the wrong customers? Want to hear what your competitors are doing? We conduct live phone calls to evaluate and discuss how builders answer their phones, respond to customers, give out too much information and don’t ask enough questions. 7. Lead Management System - Strike Gold and Improve Peak Performance. 1. Are you interested in earning more money? 2. Would you like to save time? 3. Do you need help in getting organized? 4. Would you like to prevent leads from getting lost in the cracks? The answer is a computerized lead management system. While the cost for a good lead management system is minimal, the program will only work if you spend some time learning how to use it, and if you make a commitment to use it for all your lead and follow up programs. How difficult is it to learn to use? It depends on how badly you want the answers to the first four questions. Seminar will walk you through the various key components of a lead management system. 8. Objections and Closing: Who is This House for Anyway? It’s their dream, so why do I have to ask for the order? The customer stands to gain more then me. There has to be a better way to close the deal. Learn some simple techniques to overcome objections and close more sales. 9. Stopping Advertising to Save Money is Like Stopping the Clock to Save Time. Learn some of the basic advertising tips and techniques that will give you more bang for your dollar and create leads. 10. Generating Traffic to Model Homes - Build It and They Will Come. Only happens in the movies? Get real and develop promotional activities that generate traffic and leads to your place of business; Using your model or spec home to generate free publicity; Creative marketing & promotional programs that can be conducted at model or spec homes to generate increased activity. Seminar to include specific case studies on developing a feature home and conducting charitable fund raising events. 11. Public Relations - Are You Famous Yet? Get Found & see Results Developing a public relations campaign that will increase sales. Obtaining free publicity is easy, if you know the ins and outs of public relations. This seminar will show you the benefits of a good public relations campaign and what it takes to put a program in place. Learn: How to build your corporate image; What makes a story; How to capitalize on what you’re already doing; Promotional ideas that bring consumers to your door; How to work with the media; Writing press releases: & How to use public relations after the fact. Remember, Think outside the Box! 12. Creating Be-Back -Home planning Seminars. Discuss tips and techniques on how to conduct a new home planning seminar. Review sample outline and agenda. 13. Home Show Selling - Making your Home Shows Payoff $$$$. Just Being at Home shows, Doesn’t Mean You’ll Make Sales. Don’t spend the money going to a home show unless you learn the difference between just being at a Home Show and Home Show Success. Learn the various techniques that will produce leads and sales. 14. Understanding Your Customer. Build a Common Bond. Develop the basic skills that will enable you to sell more effectively in today’s economy. This unique presentation will take you through some universal principles that will challenge you to do more than ever before. These principles will give you the insight necessary to look at your business and personal life from a different viewpoint, and leave you with sales tips and ideas that will help you run your business more effectively. 15. Creating a Sales & Marketing Blueprint - Defining Your Market. We understand blueprints and know how critical they are in building homes. The more details and specifications you have, the more apt the house will finish on time and within budget. The same holds true for developing a sales & marketing plan. You’re in business, making sales and holding your own, so how do you go about increasing sales? Get back to the basics and find out how to develop a sales and marketing plan that will take you to the next level. This session will answer such things as: How to do market research; Tapping local resources; Who is really your competition; & Target Marketing. 16. Business Marketing Tips & Overview. If you’re running a small business, you might want to consider this crash seminar on marketing, business and sales tips. The ideas you will get from this program are simple and cost effective. The program will cover basic ideas on using new technology to your advantage, how to get the most out of your photography and effective lead management tools. Additionally the program will get into easy-to-use public relations techniques, tips and ideas on how to reduce the number of cost estimates and still increase sales. Other overview topics include, home show exhibiting tips, target marketing, advertising cost- saving ideas, the 6 P’s of Sales Success, and finally, how to put together a sales and marketing plan. You are sure to come away from this program with numerous ideas that you will be able to implement overnight. 17. Marketing on a Shoestring Budget. Here is your opportunity to learn some creative ways to build your business. The idea- packed, 90-minute seminar will include a wealth of information on every aspect of marketing, as well as strategies on how to implement some of these ideas. Whether you are a seasoned veteran or brand new to the industry, this program will pay for the conference registration many times over. 18. Motivation: You Can Make a Difference, The “Jan’s House of Hope” Story. Inspire your staff and or network at your upcoming conference with a presentation titled “You Can Make a Difference”. Learn how individuals within your group, can make a difference by understanding the effects of their work and actions. The Jan’s House of Hope story was one of most unique fundraising projects ever to promote cancer awareness, which set sail along the East Coast. The project, called “Jan’s House of Hope,” was a 3,100 sq. ft. furnished and landscaped dream home, with three-car garage. Featuring the latest housing innovations, Jan’s House of Hope was set on a barge and traveled to seven ports-of-call. This special project was featured on the “Today Show”, in “People” magazine, USA Today, and in hundreds of newspapers and magazines. Find out how one inspiring event created a team building experience to produce a one of a kind event. Additional messages of the speech includes; • What compels individuals to realize their vision for change? • How you can be a leader? • How and where you can make a difference? & • Getting others to see your vision. Note: 100% of the speaking fee for this motivational presentation is donated to the National Cancer Awareness Foundation. Seminar fees:
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