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Here Is What Clients Say About Jerry Rouleau: • Thank you very much for the fantastic sales training presentation you conducted at our Annual Sales Meeting. Your well organized approach in designing a training seminar specific to highlighting our strengths, while correcting our weaknesses, was right on the mark. I'm sure the information you gathered prior to our meeting, via the "Mystery Shopping" experience, helped provide the useful information necessary to tailor your presentation to our exact needs. The end result was a list of specific skills the sales representatives took home to use right away in their efforts to provide better service and increase sales. Joe Folker, Director of Network Services, Kuhns Bros. Log Homes, Inc. • Jerry's presentation at our annual SHOWCASE event was as good as billed. Jerry blended common sense and cutting edge research to teach some of our 'old dog' members new tricks. Our conference brings together hundreds of attendees from several different parts of the real estate community and each attendee was able to draw something unique from Jerry's presentation. Eric Fulton, Communication Manager, Building Systems Council of NAHB • Jerry Rouleau and Associates has been a tremendous help with many aspects of our business. He has consulted and helped with training of our dealers at our annual convention. His classes were well attended and helpful to new dealers as well as seasoned veterans. This past year Jerry was instrumental with magazine contacts in New York and across the country. We have received editorial coverage in magazines such as TIME, Newsweek, Metropolitan Home, House and Garden as well as many other shelter publications. He writes press releases, develops public relations campaigns and continues to monitor trends in the home building industry. Lou Carlascio, VP Sales, Lindal Cedar Homes • Jerry Rouleau is Top Notch in the Systems built industry. In just one day we came up with enough ideas to pick & choose from to grow our business as much or as controlled as we want! My salesmen and I came out of it the with a new, updated view of where we stand and where we need to do to get to the next level! Damian Pataluna, President - FischerSIPS, LLC • Jerry Rouleau's breadth of knowledge and experience is tremendous.
As coordinator of Timber Framers Guild conferences, I look for presenters
who can convey clearly and concisely the essentials of good management
and marketing to builders. Many of us would rather be out on-site than
worrying about the important office details, but • Thanks again for conducting the "Mystery Shopping" experience of our corporate sales offices. The information we gathered is invaluable. The survey results are a great tool in reviewing specific strengths and weaknesses with each sales representative. Joe Folker, Director of Network Services, Kuhns Bros. Log Homes, Inc. • Things are going great. We made a new table for the booth that
is 40" tall, and have 3 large photos in their own frames in the booth.
We have had 2 shows with them now, as well as a follow up with an open
house. The difference in the responses is huge! You are a genius! People
stay and talk longer at the booth, and are far more relaxed. Thank you
so much. • Since your conference I closed one minor deal and one major as
well as developed another major lead. I really feel more confident now
as before I was unsure of myself. Thanks again. • Thank you, Thank you, and Thank you. Teresa and I have been meaning
to E-mail you and tell you how grateful we are to you for sharing your
knowledge and expertise. We left that sales meeting at Hiawatha truly
inspired and full of new ideas to implement into our business. • Allow me to thank you for the great seminar. It motivated me
to sharpen my skills and to really analyze my sales strategy. After getting
home from the seminar I made up my mind to get serious about closing sales.
On the way home I made my wife drive the 5 hour trip and developed a plan
for the rest of the week ......... I closed my first sale Friday night
utilizing several techniques from your book. Also I scheduled another
close for this Tuesday evening. On Sat at the show I tuned up my plan
of attack and committed to your homeshow selling techniques. We passed
out less brochures, screened and qualified leads, scheduled 7 appointments,
and actually visited one prospects site on the way home. More importantly
I began the process of duplicating myself through this new salesman without
the bad habits that I had allowed. Your techniques proved invaluable because
as soon as we tried them we got results. • I wanted to thank you for a great seminar experience last week,
you got our little Sandcastle Group 'all pumped up'! I have attended enough
seminars for 5 people's life-times and it is rare to find an engaging
and knowlegeble speaker who can breathe new life into a subject one thought
they already knew plenty • Thank you for the info in your Stratford sales class. I came
home and sold a $185,000.00 Stratford a few days later. I have taken some
of your tips and it does work! Thanks for the great class!!!!!!!!!!!!!! • One thing that I have noticed is that after working with you
is that I find myself focusing on productivity NOT just activity again.
"Busy" does not mean "Profitability". This week I
personally closed 2 more sales for a total of nearly $500,000 retail since
attending your seminar less than 2 weeks ago. Next week there is the possibility
for another $ 250,000. • I just wanted to let you know how much I enjoyed your seminar
you did for Amwood Homes. I have attended many seminars on selling tips,
marketing and advertising; some of them were really snoozers. I found
myself so interested in every thing you had to offer that the day went
by way to quickly. My favorite was about the importance of leads. • I just finished reading the evaluations from the kick off. They were very good as well as the comments made to me. In fact one builder phoned to tell me that he woke up at 2:00 am on Sunday and got up and started working on his advertising and is having an open house on a home under construction on Sunday. He has never held an open house before. Virgil Waugh, Amwood Homes • Once again you did a great job at our Builder Conference! In my opinion, that adjustment in your presentation that you made at the last minute to tailor your presentation to their needs will probably produce more sales than anything else discussed at our Conference. Tom Tull, AvisAmerica • The program you presented at the Scranton Radisson was very informative. I am a stick builder of over 25 years. May I say, we were inspired by your presentation. Craig Smyth, Clemleddy Construction • Thank-you for an un-believable presentation. Everyone left excited and ready to expand their business. Comments afterward were ALL positive. I will look forward to working with you again. Rick Kinsman, 1867 Confederation Log Homes • Jerry, I would like to take this opportunity to thank you for an enlightening Sales Seminar presented to our Dealers and Sales personnel. Your dynamic presentation with applicable “How to” details with challenging interaction with our Dealers and Sales Personnel have lit a “Fire” which is translating into Action Plans for Success. I wish we would have had your expertise Years ago, however, we will not wait long for you to provide updates and continuing Sales and Marketing challenges to our new Dealers and Sales Staff as well as setting the tone and benchmarks for Sales Growth. Gary C. Horner, Director, Sales and Marketing, 1867 Confederation Log Homes • We enjoyed your seminars immensely. I know all of our team took home lots of information and plan on utilizing the ideas immediately. You must love your job. You are always helping people to better their businesses and themselves. I love the easy manner in which you speak. Soft, yet very powerful. You are gifted! Jackie Schoone, Schoone Construction • Thank you so much for speaking at our SMC General Membership Meeting! I truly found the program eye opening and very helpful. Personally, I took great notes and will use some of your examples as coaching tools. I am so glad that most of my team was able to attend. The second half of your presentation was EXCEPTIONAL! I can't imagine a better analogy than the non-followed up lead to an unscratched off lottery ticket. You are a GENIOUS! The live phone call was eye opening as well. Saylor Stam, Sales Manager, Ryland Homes, Chicago Division • Jerry, I just reviewed the evaluations most of the attendees filled out, and it was unanimous; your seminar was a big hit. Each person took something of value from the seminar home with him or her. I too learned several things that I need to do a better job focusing on. Sometimes I feel like I'm all alone out there encouraging our sales managers and reps to do the "extra" things necessary to be successful. Everyone hearing it from an outside expert reinforces my continual prodding. Joe Folker, Kuhns Brothers Log Home • Just a quick "Thank You" for sharing your expertise and conventional wisdom with our salespeople at the Country Cupboard on the 12th. I can't say that I heard anything brand new but it is always nice to get a "shot in the arm" once in a while. I really believe it did my sales staff some good because I've noticed them asking much better questions and more of them since the seminar. I was truly shocked at the phone calls we made. I left feeling as though we should be increasing our sales by leaps and bounds next year. I'm planning to review those questions again today at our sales meeting and I will continue to use my notes on a regular basis. Joe Kantz , Country Log Cabins • In all honesty I thought that I got more out of that seminar than any other I had ever been to (and I've been in the business 21 years). Seems like when I go to ones with large rooms filled with people I can hardly keep my eyes open. I liked the way we were able to talk one on one with each other (especially the phone calls to other companies). Scott Walker, Kuhn’s brothers Log Homes • Just a follow up note to let you know how much the Epoch Builder’s enjoyed the sales seminar. This year, our Builder’s Day event was the most successful ever, and we certainly attribute much of that to you. Several times throughout the day people approached me to say how much they were enjoying the program, and how much useful information they received. In addition, we got cards, letters, and emails later thanking us for having you there! As always, you have a great knack of bringing both fun and valuable insights to your presentations. Dave Wrocklage, Epoch Homes • I just wanted to drop you a quick Thank You for the seminar for Heckaman Homes in Goshen yesterday. I went into the model today (in dockers and a collared shirt) with a much-needed sense of excitement and a renewed vision for my company. I immediately set to adding a CONTINGENCY CONTRACT to the back of my Cost Estimate Sheet. This afternoon at an estimate presentation I asked my customer if they wanted to get started on their new home shown on the estimate and flipped it over to the NEW contingency contract on the reverse side. They looked it over, asked how much of a deposit I needed, and started signing a check. Well, guess I paid for my seminar investment and then some. After fifteen years in the System Built Construction business and numerous training seminars, programs, books, and tapes, It just goes to show you that there is always room for learning something new and reinforcing what you've been told before. Thanks again Jerry for helping teach this old dog a new trick and helping to dust off a few of his old ones. Michael Raines, Raines' Quality Homes • I want to thank you for your presentation to our Heckaman Builders at last week's seminar in Indiana. The responses from our Builders were overwhelmingly positive. Many of them came away quite enthused and feeling like they had some practical ideas that they were eager to use right away. Quite a few have attended many sales training programs in the past and were pleased that this was not just more of the same. Thank you again for your fine work. I look forward to working with you. Larry Lant, Sales Manager, Heckaman Homes • I thoroughly enjoyed your seminar with Ritz Craft in Pennsylvania two weeks ago. It was extremely informative as well as motivational. Each day I have found ways to apply what I learned and continue to profit from your wisdom. Jeff Tanner, Ritz-Craft Corp. • I found your seminar very interesting and worthwhile. I plan on implementing some of your ideas such as using headphones and batching appointments back to back to see if can create activity and urgency which should in turn improve my productivity and profitability. Thanks again for conducting a well organized and practical seminar. Phil Manger • Wanted to drop you a note of Thanks. I really appreciate everything you did at our 1st RHI New Home Sales Seminar. I have not heard one negative comment on our meeting. Everything has been very positive!!!!!!!!!!! Thank you Jerry!! For making this very special for all!!!! Bruce Bowsher, Rochester Homes, Inc. • Thank you for the "refresher course". As always you motivated me, and I needed it. Joan Decker, Beaver Mountain Log Homes • I want to thank you for the time you spent with us in Fargo. I found the information you had was very helpful and I plan to put it to very good use. You present yourself in a very professional manner but yet you made me feel very comfortable and relaxed. Thank you., Arlen Johnson, Dynamic Homes, LLC • I just wanted to thank you for sharing your experiences with us. We gained a tremendous amount of knowledge during our two days together that will help us continue to grow our company. Thank you again for your assistance and time spent with us. Kevin McCabe • Wanted to thank you again for all you did to help us redo our sales and marketing strategy. Your recommendations have allowed us to make significant positive changes in the way we operate. Your sales strategy suggestions on question selling, qualifying leads, dealing with objections and giving model home tours have proven extremely valuable. In fact the first 30 days since we have implemented the changes, we have seen a sharp jump in our ability to set first appointments. It is really exciting to see the immediate, positive results. Your suggestions on the merchandising of our model home were invaluable. We are now seeing a huge increase in the number of visitors who tell us they love the floor plan. The floor plan didn’t change a bit, the decorating changes significantly. As a younger company, we don’t always know what is and isn’t working. It was nice to have someone with your knowledge and background to confirm that. Your ideas and recommendations translate into increased sales. We look forward to working with you again as our company grows. Shawn Corkrean, The New Home Store • There is only one way to express my feelings for what you do, how you do it and what it has done for our company! “Sensational”!! Again you have done a session of training which will grow the company and the individuals who attended to the there next level. I look forward to working with you in the future and keep up the great work. Don Kleinschmidt, Sales Manager, Barden Homes • Just a short THANK-YOU for pushing lead management systems at the seminar last January. I never realized just how disorganized I had become after 22 years in the insurance business. I'd reached that point where I didn't have to prospect much because the customer came to me. Re-entering the real world in a new business selling log homes showed me I'd essentially forgotten how to prospect. ACT 2000 has been a godsend!. George Brand, Triple B Log Homes • The two-day training session was one of the best I have attended. It concentrated on the basics for sales and marketing and you were able to relate the material to our everyday environment in the housing industry. It is amazing that there are techniques I know of but never used because I never related them to specific marketing areas of our business. H. Gardner, Barden Homes • I want to thank you for three outstanding seminars in PA & MI. I know that we have reached some existing customers with your words of wisdom. I was very impressed with the positive response from your evaluation forms after each seminar. The number of well-respected builders that said it was one of the best seminars they ever attended was great. If I could do anything different, it would be to allow you more time. Many of the builders expressed a need for more follow-up. I look forward to discussing future training seminars soon. D. Lovell, Director of Sales, Ritz-Craft Corp. • Thank you for your wise council earlier this week. We have all returned from our trip with a sense of enthusiastic purpose, and the focus that you were able to help instill is already paying off. To a person, each attendee at the meetings mentioned how much they were looking forward to the "direction" that things seemed to be headed in. J. Gibb, Caribou Creek Log Homes • We all left knowing that these two days were the two most important
days we could have taken for the future success of our business. It reinforced
what we had been doing and gave us new action steps to enhance our sale,
marketing and customer service efforts. T. Harrison. Vermont Timber Frames • I just wanted to take a second and thank you for the outstanding
Builder/ Partner training that you put on for us in Denver last week.
I have been with Genesis Homes for about a year and a half and this was
some powerful stuff that I came away with from this training! I have been
going over a lot of my notes and the book and feel comfortable taking
it straight to the field to work with new, and old, builders and partners.
I must be honest, I was dreading the drive to Denver for some boring,
and long class on sales but came away with a new outlook dealing with
builders! Very motivational as well and I can’t remember the 7 hr.
drive back ever seeming so short! K. Reeves, Genesis Homes • I wanted to thank you for taking the time to spend with our builders to help them develop some effective strategies geared toward expanding their businesses and ours as well. Now that I have had some time to gage the success of those builders who attended the workshop, I can honestly say that the results that I see are truly pleasing. Thank you again. C. Bailey – Cardinal Homes, Inc • In the more than 20 years that I have known Jerry Rouleau he has become one the premier consultants to the Manufactured Housing Industry. His presentations and training seminars are always fresh, informative, and educational. He continually stays informed about the industry through a consistent personal involvement in our trade association, industry trade shows, and various direct selling environments. In my opinion, there is no one in the consulting industry serving the log home market that knows more about marketing, business planning, and how to sell houses than Jerry. G. Jarrell, Rocky Mountain Log Homes • I would like to take this opportunity to express my sincere appreciation for the valuable sales and marketing information you have provided to our sales staff and myself during the past several months. Your techniques have already produced positive results including improved personal performance and increased sales. K. Clark, President Beaver Mountain Log Homes, Inc • I know how important marketing is to promote both my business and the organization. I choose to depend on the ideas and creativity of others for this. Jerry Rouleau of J. Rouleau & Associates has been of great assistance to me for improving public relations and my marketing program. J. Rutt, Keystone Custom Homes • It has been a little over a month since our dealer convention. We are still hearing from our dealers and how much they learned from your session. It is good that the excitement did not end with the convention, but has continued after they got back home. Rick Denton, Honest Abe Log Homes • Just a quick note of thanks for the exceptional presentation you gave at the recent builder/dealer meeting. You were able to present much valuable information in an interesting and fun manner. The comments I heard from the dealers included: “awesome presentation, “that guy really knows his stuff”, “ he truly understands what dealers are up against,” etc. B. Ivey. Katahdin Forest Products • I would like to thank you for the outstanding presentation that you gave at our annual sales meeting. I have received numerous email and calls from our sales representatives stating how much they appreciated both your presentation and your workbook. C. Seile, Director of Dealer Development, Kuhn Bros. Log Homes Inc. • I have heard several team members talk about your seminar being the best they have ever attended and will follow your book religiously. J. Bickelhaupt, The Wilderness Co. • I've heard a lot of positive comments like, “that was the best workshop I’ve attended in years.” K. Corson, President, Coachmen Industries, Inc • It is evident that your thorough understanding of the marketing of modular homes through builder/dealers is a real plus and your commitment to preparation and presentation of the seminar is first class. J. Trant, Executive Vice President. All American Homes • It’s a great asset to have people like yourself who are willing to shire their knowledge and expertise with us and the builders in our organization. T. Mason, Sales Manager, Wausau Homes Inc. • Every person there has taken time at their own initiative to express their appreciation and sense of pertinent value obtained from your presentation. Many have indicated that they are already implementing actions bases on ideas gained. T. Prevette • The positive feedback I received cannot be described and without a doubt you have made this years conference the best in history. M. McKain • We appreciate the time and effort you spent reviewing our marketing and business strategies. It has sparked a new enthusiasm to increase the quality of our customer service, lead management and professional image. John, Oakbridge Timber Framing • Your program was superb; as usual everyone left saying it was the best meeting yet. J. Cooper |
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